Digital Media – MA

Why study this course?

Our Digital Media MA course will enable you to take advantage of the dramatic rise in career opportunities within the digital media sector. You’ll learn skills in interactive media content creation, interactive design, digital media production, social media management, digital media project management and much more.

You might be an experienced professional from the design, media, public relations or marketing sectors who’s looking for a career change or promotion. You could be a graduate who would like to progress towards research and PhD studies. Or maybe you’re simply someone who has an interest in digital media. Whatever your background or future ambitions, our professionally-oriented course will help you work towards your goal.

More about this course

As the interactive media industry reaches its maturity, employers are searching for qualified professionals with a diverse range of skills and knowledge. Our master’s course will help you develop the expertise employers are looking for.

What you’ll study

You’ll study current topics in areas of design including:

• interactive media
• the internet and its applications
• digital solutions for private industry and the public sector
• usability design
• effective digital media project management
• digital audiences and audience research
• social media management
• digital media strategy
• digital interactive television
• mobile communications and new media ownership

You’ll develop skills in relevant multimedia software including Adobe Creative Cloud to ensure your practical skills are in line with the latest thinking and practices in digital media.

Learn how to manage projects

We’ll teach you how to manage successful projects. This will begin with the assessment and selection of the appropriate tools and software applications for producing a digital media project. You’ll also learn how to develop digital media and social media strategies.

You’ll then study how to manage production teams and communicate effectively in a professional media environment. By the end of the programme you should be able to confidently navigate the complexity of the international digital media and creative industries.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.

Modular structure

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

Digital Media Project Management (core, 20 credits)

Digital Media Research Project (core, 60 credits)

Principles of Digital Media (core, 20 credits)

Digital Journalism (option, 20 credits)

Digital Media Strategy and Consultancy (option, 20 credits)

Digital Storytelling (option, 20 credits)

Digital Video Production (option, 20 credits)

Games and Gamification (option, 20 credits)

Interaction Design (option, 20 credits)

Web Design (option, 20 credits)

Work Related Learning (option, 20 credits)

Where this course can take you

Our graduates have gone to work for companies including Red Bull Media House and Miniclip. Their roles have included digital media producer, digital media manager, freelance graphic designer and junior account manager.

As a graduate of our Digital Media MA, you’ll be well suited to work in:

• web design
• user experience design
• interactive media production
• digital video production
• new media project management and account handling
• consultancy and policy advice in the area of digital media and communication technology
• social media management
• digital media strategy
• training and research in related fields
• electronic publishing
• online journalism and broadcasting
• administration, management and research in digital media
• digital advertising and marketing
• digital information industries