Fashion Marketing and Management – MA

Why study this course?

Study in one of the most talked-about cities for fashion, learning about current and future trends, fast fashion, sustainability, counterfeiting  and consumption. But with a business focus.

You’ll explore fashion from a business perspective and learn how to make strategic decisions to meet marketing goals.

Our Fashion Marketing and Management MA is accredited at level 7 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you’ll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.

More about this course

London is one of the world’s global hubs for fashion. The city has its own fashion week, is home to hundreds of designers, the UK’s fashion magazines and world-renowned fashion schools. It’s one of the best places to study and immerse yourself in fashion.

This Fashion Marketing and Management master’s degree will investigate consumer behaviour, consumption, ethics in fashion and sustainability, among other trending topics.

You’ll be taught about marketing theory and practice, learning about marketing tools such as social and digital advertising, Artificial Intelligence (AI), omni-channel communication, content marketing and multi-sensory marketing.

Our lecturers bring the workplace to the classroom, teaching you the academic fundamentals as well as real life skills through key models, concepts and tools. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you.

We’ve designed this course to give graduates a broad understanding of the latest developments, contemporary issues and industry trends.

This course is suitable if you’re looking to start out in the fashion business, or if you’re already in the industry and looking to progress into senior roles. At London Met, we place a huge emphasis on applying theory to practical scenarios and giving you the skills you need to succeed in the working world.

It’s also possible for you to study a postgraduate diploma (PG Dip) or postgraduate certificate (PG Cert) version of this course. These qualifications don’t hold the same academic weighting as a master’s degree, but can be looked at as more of a CPD style qualification for people already working in the fashion marketing industry. If you’d like to know more about the PGDip or PGCert versions of this course, please scroll to the ‘Other qualifications’ section of this page.

Modular structure

The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Modules include:

• Understanding Consumer Behaviour (core, 20 credits)
• Digital Marketing and Social Media (core, 20 credits)
• Business Insights and Problem Solving (core, 20 credits)
• Fashion Sales, Negotiations and Procurement (core, 20 credits)
• Contemporary Issues in Fashion and Sustainability (core, 20 credits)
• Fashion Business Market Practice (core, 20 credits)
• Retail Management and Marketing (option, 20 credits)
• Major Account Marketing Management (option, 20 credits)
• Business Consultancy Project (alternative core, 60 credits)
• Dissertation – Fashion Marketing (alternative core, 60 credits)
• Professional Development and Work Placement (alternative core, 60 credits) (two-year programme)

Where this course can take you

This course is a great way to get into the fashion marketing industry, either working in-house at a fashion brand or working at a marketing agency with fashion clients. You could also go on to work in the business development side of fashion buying and merchandising.