Marketing – MA

Why study this course?

This master’s degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you’ll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

More about this course

The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today’s challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You’ll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

Depending on the pathway professional body exemptions or dual awards will be available.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.

Modular structure

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

Advertising Management (core, 20 credits)

Digital Marketing and Social media (core, 20 credits)

Marketing Research in Practice (core, 20 credits)

Public Relations Strategy & Planning (core, 20 credits)

Retail Design, Buying and Merchandising (core, 20 credits)

Retail Management and Marketing (core, 20 credits)

Strategic Marketing Management (core, 20 credits)

Understanding Consumer Behaviour (core, 20 credits)

Business Consultancy Project-portfolio assessment (alternative core, 60 credits)

Dissertation (alternative core, 60 credits)

Professional Development and Work Placement (alternative core, 60 credits)

Where this course can take you

The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas.